Theories of Atlantis: A New York VIDEO
We all want to take a bite of the Big Apple, but most of us are content with a summertime fling in the city that birthed skitching, skrellys, and hip-hop. The threat of the brutal winters, high cost of living, and fast-paced lifestyle keep the majority of skaters and the skateboarding industry alike tucked safely away in California. In contrast, Theories of Atlantis distribution have planted themselves directly into the streets of New York City where a lot of their riders also reside. You’d be hard-pressed to find any companies more plugged into raw street skating than Traffic, Polar, Hopps, Magenta, Isle, and the Static video series, which I quickly bore witness to pushing through the city 12 hours a day with them for a solid week. Here is a glimpse of the characters that make up the Theories family, so grab your board, stand clear of the closing doors, and meet me at Hoyt and Schermerhorn at three o’clock on the dot.—Dave Chami